Thursday 13 June 2013

Seo Services Ahmedabad

The term 'SEO' might be a jargon for many. However, if you are an online business or a service provider, then you cannot afford to alienate from SEO which is an acronym for 'Search Engine Optimization'. We say that because you might be losing out to competition as more and more businesses are entering the online space and the number of websites which are increasing by leaps and bounds leading to a ferocious competition. That's where SEO comes into the picture as it aids a business website to be the forerunner in the race of organic search engine rankings.

To be concise, SEO is a process wherein the objective is to better the volume and relevance of organic traffic to a website by complying with the search engine guidelines with an ultimate goal to either generate leads, extemporize sales, revenue, subscriptions and like. This is what is SEO, rather white hat SEO precisely. While this may sound like a crisp definition of SEO we will delve deeper in the following part of this post.

Search Engine Optimization basics

SEO as a concept, technology, art or science has been ever-evolving and it is imperative that we be in the shoes of the search engine, potential visitor and a business or company website to understand it better.

SEO revolves around the aspirations of all the above entities i.e. search engines, visitor/information seeker and a website owner.

Aspiration of Search Engines

Search engines aim at providing search results which are highly relevant and of superior quality for the searchers. To help search engines do this, websites are expected to adhere to the guidelines laid down by prominent search engines. For instance, here are these guidelines for Webmasters put in place by Google. In order to achieve this there have been more prevailing updates and refreshes to the algorithm making the organic rankings volatile.

Aspiration of an Information Seeker

Wants that the search engines throw the most relevant web pages for the searched keyword.

Aspiration of a Website Owner/Webmaster

A webmaster or an owner of the website wants his/her website to show up on top for the keywords a user is highly likely to search for. Subsequently a visitor landing on their website and taking an action to complete a set goal.

Mantra for making it to the top

As a webmaster, if you build a website or fine tune important elements of the website to fulfill the aspirations of the search engines and a potential user, then be rest assured of ascending to the coveted 'numero uno' position.

Our two cents are as below:

    Build websites keeping the end user in mind.
    Stick to the search engine guidelines i.e. curate a search engine friendly website.
    Do not engage in practices to manipulate search engine rankings.
    Link building? Let them be 'NATURAL' & 'SOCIAL'
    Monitor and keep revisiting your website for site health, hygiene and non-compliance with any latest update or algorithmic tweak.

No comments:

Post a Comment