Today seems to be a happy Blogger day for BlogSpot user as BlogSpot added some of the advanced SEO options for Blogger blogs. We will dive into all the new feature in details after a break but let me start with few important relevant talk.
Whenever we pitch about BlogSpot Vs. WordPress, we always give WordPress an edge in the terms of SEO. By adding new SEO features in BlogSpot, Google have fixed the SEO difference by a great extent. Though, this is not going to be “The changes”, which will make me suggest you to stick to BlogSpot for Professional Blogging. But, all the new changes are undoubtedly deserve an applause as after years, BlogSpot bloggers got much-needed SEO love.
So, let’s not waste our time and learn about all new features and how to use it.
How to Enable BlogSpot Advanced SEO settings?
Login to your Blogger dashboard and under settings > search preference you will find all the new SEO options which are added by Blogger team. You have to enable all the settings one by one, and my suggestion is to read this guide seriously else a wrong settings (BlogSpot Robots.txt), may lead to complete de-indexing of your blog.
I don’t mean to scare you, but all I’m saying is it’s time to get serious as Google wants to take SEO very seriously. Period!.
In this iteration, here are new SEO features added by Blogger team:
Description meta tag:
Custom 404-page message
Custom redirects (Redirect 404 pages to any page on your blog).
Custom Robots header tags
No follow tag, open link in new tab
Lets Dive into World of BlogSpot Search preference settings:
Lets, look into all the feature one by one and my suggestion implement it on your blog for better search engine optimization of your Blogger blog.
This is where you will be explaining what your blog is about. An informative description within 150 character will help readers to understand about your blog and will help you to get more click from search engine. Also, from SEO perspective, I would suggest you to use your main keyword here in BlogSpot meta tags description. For ex:
ShoutMeLoud is a Blogging hub for Bloggers and Internet marketers to learn about tricks of Blogging, WordPress, Affiliate marketing, SEO and how to make money online.
Make sure you explain about your blog within 150 characters, as search engine ignore characters after 150. Once you enable this feature and added meta tags after search engine bot recrawls your site, search engine will show your meta description like this in search engine:
A 404 page is usually a mistyped pages or a visitor land on a page, which doesn’t exceed. This custom 404 message will let you create the custom HTML message, which you can display on your Blogger 404 pages. Now, it’s time for you to use your creativity and design something awesome.