OFF Page work (Promotion Work)

For Organic Ranking:

v  Promotion/OFF Page Work

Ø  Link Building Campaign

·               Directory/Search Engine Submission
(Directory submission may include Paid Directory submission as well like Yahoo Directory etc.)

·               Blog Creation

·               Article Creation/Submission

·               Link Exchange (If needed)

·               RSS Feed creation and submission

v  Submission in Social Media Sites

Ø  SMO – Web 2.0 (Social Media Optimization)

·               Tagging

·               Bookmarking

·               Promotion through social media searches like Facebook, Twitter, Swicki, Digg, Flickr, delicious, Stumbleupon and Technorati

For Pay Per Click Marketing (If needed as per Client Requirement and Budget)

Ø  PPC Campaign creation in major search engines including: Google, Yahoo, MSN and MIVA

Ø  AD Group/Ads Creation

Ø  Tracking (CTR, CPM, CTC, CPA, Conversions)

Ø  Banner Advertisement

Ø  Paid Listings

Ø  E-Mail Marketing

Ø  Paid Submissions

Ø  Press Releases

Maintenance and Follow-up:
We will create a series of descriptions and titles based on the clients key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions where needed (not to exceed 3 total submits for any search engine or directory).

Site Meta tags Creation (ON Page)

Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose ‘marketing appeal’.

This will include:

Ø  Appropriate Meta Tags creation for each and every page.

Apart of above mentioned ON page work, we will be looking for overall representation and Search Engine friendly format for the website.  There are lots of factors which we take care of while doing ON page work. Some of them will be:

Ø  Any folder should not have more than 30 files in it

Ø  All images to be in a folder called images

Ø  Page to be named after the top keyword, which is being targeted for that page.

Ø  Targeted keyword should occur 3-4 times in the body, in alt, one image to be renamed after that keyword, with same keyword in alt tag

Ø  Maximum use of H1 to H6 Tags and Web Design Must Be verify By W3C Validation

Ø  Keeping the header clean so that keywords can be found as early as possible in the body

Ø  Use of unique title tag (8-10 words), Meta description (less than 270 characters), Meta keywords (make sure you do include spaces and comma between each keyword) for each page.

Ø  The only META tags that you MUST have are the "description" and "keyword" tags

Ø  Must Create a Sitemap.html and Sitemap.xml

Ø  Use of sitemap is important, and should be linked from each page of the site.  

Ø  Use of robots.txt file

And lots more…

Remember that each search engine has a different ranking algorithm. This means that one may consider a particular factor like (Back links, Site Content, Site Page rank, Alaxa Ranking) to be important whereas another search engine may consider the same factor of no importance of whatsoever. Thereby we have listed more general analysis and recommendations above, that work on vide variety of search engines. We cannot provide search engine specific information for your site at the proposal state.

ON PAGE & WEB SITE ANALYSIS AND RECOMMENDATIONS

Search Engine friendly Content (ON Page)
The web page can offer far more Search Engine (SE) optimized content specifically related to its category. Spider–Food (SE-friendly content writing); Extensive keyword-rich content will need to be added to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages for better indexing.
This will include:

Ø  Search Engine Friendly Content Creation

Ø  Keyword Stuffing

Ø  Keyword Density

 

Keywords analysis (ON Page)

Our recommendation is use of two or three-word phrases instead of single words, pair general keyword with more specific ones. Also, use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.

This will include Full Fledged Keyword Research to find out:

Ø  Primary Keywords

Ø  Secondary Keywords

Ø  Main Keywords to be target for SEO

Search Engine Optimization & Positioning Proposal

Between 85% to 90% of all web site traffic comes from the search engines and directories. Just because your site is listed in the search engines won’t mean that your customers can find it. But only “search engine optimization and positioning” strategies that is designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category.

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art-and a science-since its is applying creative techniques to an in-depth study of the search engines and directories. 

SEO Company is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your SEO Proposal Outsourcing needs thoroughly and professionally. 

Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, Search Engines friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.