Create
page-wise Meta tags with a view to re-writing
page-wise content to incorporate these - without allowing the body text to lose
‘marketing appeal’.
This
will include:
Ø Appropriate Meta Tags creation for each
and every page.
Apart
of above mentioned ON page work, we will be looking for overall representation
and Search Engine friendly format for the website. There are lots of factors which we take care of
while doing ON page work. Some of them will be:
Ø
Any folder should not have more than 30 files in it
Ø
All images to be in a folder called images
Ø
Page to be named after the top keyword, which is being targeted
for that page.
Ø
Targeted keyword should occur 3-4 times in the body, in alt, one
image to be renamed after that keyword, with same keyword in alt tag
Ø
Maximum use of H1 to H6 Tags and Web Design Must Be verify By W3C Validation
Ø
Keeping the header clean so that keywords can be found as early as
possible in the body
Ø
Use of unique title tag (8-10 words), Meta description (less than
270 characters), Meta keywords (make sure you do include spaces and comma
between each keyword) for each page.
Ø
The only META tags that you MUST
have are the "description" and "keyword" tags
Ø
Must Create a Sitemap.html and Sitemap.xml
Ø
Use of sitemap is important, and should be linked from each page
of the site.
Ø
Use of robots.txt file
And lots more…
Remember
that each search engine has a different ranking algorithm. This means that one
may consider a particular factor like (Back links, Site Content, Site Page
rank, Alaxa Ranking) to be important whereas another search engine may consider
the same factor of no importance of whatsoever. Thereby we have listed more
general analysis and recommendations above, that work on vide variety of search
engines. We cannot provide search engine specific information for your site at
the proposal state.
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