When it comes to positioning a website in Google, there are two factors
that play a decisive role. The SEO Onpage all techniques applied within
the page. And the SEO offpage all techniques applied outside of the
page. This entry and the rules mentioned here, are focused on onpage seo
, I suggest you implement when building an entry for your blog.
We must not confuse onpage SEO with onsite SEO. When we speak of onpage
SEO, basically we focus on the keyword and the rules applied to an entry
in your blog. This includes using a proper header, good quality of
content and where to write the keywords among others. We will look at
each of these aspects in detail.
Why use onpage SEO for SEO?
When we do onpage seo, means that we follow a set of rules that are
tested and they work to keep the first web search engine ranking
positions. Now appear in Google goes beyond doing onpage SEO, it is also
about the viral factors such as an article on social media, as often as
people shared, quantity and quality of incoming links to the article
and many other factors of SEO offpage. But fully optimizing our entry,
we stimulate the way the search engine picks up and reads the keyword
and favor the best positions in Google applying all other rules of SEO.
Instead of receiving visitors randomized long-tail keywords and low
demand, we began to receive visits by specific keywords and medium and
high demand.
10 rules of onpage SEO for search engine optimization:
So, here are the 10 rules we apply onpage seo bloggers to position in Google and get more visitors to our blog:
1. The title tag:
The factor that plays the most important onpage SEO is the title of the
entry. We must make sure to use specific keyword at the beginning of the
title tag. We must not repeat the same word several times and we must
limit to 65 characters with spaces. Nor is it advisable to make a very
short title tag.
2. Permalinks and friendly urls:
Then we look at the friendly url of the entrance, which is known as
WordPress permalinks. Again it is important that we use the specific
keyword at the beginning of the url friendly. We should avoid using
special characters as symbols, brackets and commas. The ideal is that we
use words and dashes to separate them.
3. Headings:
We use headings to divide content in the doorway. The h1, h2, h3, h4 and
marked in bold headings and subheadings. By default WordPress title
mark as h1 tag in the body of the entry. It is good to repeat many times
the h2 and h3 as it is considered bad SEO applied and remove points.
4. Density:
You must enter the main keyword to a density of 2%, and write in the
content, once in the first paragraph and the last paragraph. You should
use bold, italic and underlined to emphasize important words and phrases
for your input. A WordPress bloggers using Yoast SEO recommend to
calculate this density. I personally use Easy WP SEO . To calculate
the density of a given website click here.
5. Meta Tags:
You must add a meta description and meta keyword unique and relevant to
each blog entry. You must use again the keyword specified in the meta
description and the meta keywords tag. The meta description should not
exceed 160 characters with spaces. You write tags friendly people and
get a good click through rate or CTR. It is important to know that
Google does not give value to the meta keywords tag, although other
search engines like Bing still give it.
6. Images:
The onpage SEO for images is important as it relates traffic from Google
search for images of. But the fact that images containing the keyword
in the name, image title and image alt, make entry even more relevant in
the natural search results. Add one or more images to your post. You
must add keywords as part of the name and the alt. The images make our
entrance more pleasant to read for people, but keep in mind that images
are light to avoid damaging the load times. If you add images to your
post heavy, this is going to be affected in searches because Google now
considers the loading time as one of the most important SEO factors.
7. Number of words in the content:
It is common to see a blog entry appearing well in the natural search
results of Google, if it is short or very few words. Then you must add
entries with more than 300 words. Research well about a topic, read
posts on other blogs, and brace for high demand keywords, although they
are usually very competed, achieving top positions in the rankings of
Google get significant traffic volume.
8. Internal Links:
You need to link related entries on your blog. Making send traffic
between articles, you increase the time spent on the site and you
complement the current entry with other content. Do not wear many
outgoing links. When you recommend other entries in your blog you should
use natural links that are inserted in the paragraph and that have
keywords in the anchor text.
9. External Links:
The above rule talks about linking your own articles. This rule states
that it is good to link other websites other than yours and that will
help the reader to find more information. When you external links,
pointing to reliable websites and blogs. If you have questions about the
websites target label uses nofollow so will avoid passing page rank.
Among friends and trusted websites and use dofollow and page rank you
spent some people and places you care about. To control follow and
nofollow tag in WordPress plugin I recommend the Follow / Nofollow
Control.
10. Content:
Write compelling content. Write content that will be useful to readers
without expecting anything in return. Write content that will inspire
your readers to read the entire entry and spend more time on it,
otherwise this will be reflected in high bounce rates that are frowned
upon by Google. Quality content also generates comments that Google
considers as more content, updates of your post and conversation.
Now you know the rules and how to apply. Once you write and publish the
content is good to keep track of keywords and see the position on
Google. For that I recommend a Andriod application called SerpMojo. It
is free and monitors your keyword positions in Google, Yahoo, Bing and
is updated once a day or falls by showing improvements in search engine
rankings.
Here are 10 rules of seo onpage you should consider for positioning a
website in Google. Apply them and you will be one step closer to appear
in search results. If I miss a rule you know, share in the comments
section.
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