Even though the dark overlords at Google have restricted a lot of the
data that used to be available in Analytics, it’s still an extremely
valuable tool for gathering intelligence on your site visitors.
Analytics can show you where they landed, what they read, how long they
stayed, what they were searching for, and a heap of other valuable
stuff.
As a serious WordPress blogger who aspires to greatness, you really
can’t afford to be without it. This article shows you how to add Google
Analytics to WordPress with minimal fuss and very little effort.
Step One: Get a Google Analytics account
If you haven’t already signed up for analytics, you’ll need to venture over to Google and get hooked up with a free account. Don’t worry, it’s quick and painless.
Once you’ve completed the sign up process, you’ll be given a piece of JavaScript code. It looks like this:
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Step Two: Add the Google Analytics code to your WordPress theme
To do this, you’ll need to open up the footer.php file of
your WordPress theme. You can either use an FTP client to access your
server, or edit your theme files directly from the WordPress dashboard.
Your file editor is located under the ‘Appearance’ tab in the sidebar
menu.
In the list of template files to the right of the text editor, find footer.php
and open it. To add Google Analytics to WordPress, you now just need to
copy and paste your code immediately before the closing </body> tag. Like so:
Make sure you save your footer.php file once you’ve pasted
in the new code. Google Analytics should now be able to track every page
of your WordPress site and provide you with that sweet juicy data.
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