Every few years I make a browser switch and my web use evolves
sometimes for the better, and sometimes for the worse. My particular
evolution went something like this: Netscape, IE, KDE Konquerer
(switched from Windows98 to Debian - so no more IE), Mozilla Phoenix
(early Firefox), IE (what do you know... went back to Windows), Firefox,
IE, Firefox, and over the last year Chrome. My latest switch to Google
Chrome has had the biggest affect on my daily web usage, particularly
from the amazing assortment of extensions. The browser is also light and
stylish with cool themes. If you haven't tried it already I highly
recommend you do. With Chrome quickly gobbling up market share, it's
clear I'm not the only one who's recognizing this.
Ok, enough of this Google fanboy madness... let's talk about some SEO
tools. Google Chrome's Extensions, much like Android's Apps, are full of
garbage with a few gold nuggets hidden amidst the madness.
1. MozBar
Yes, this is SEOmoz, so you might expect this to be top of the list.
However, SEOmoz has done an exceptional job with this tool. Before
becoming a Pro Member I used it daily and now that I'm a pro member it's
always on it. Note: I'm not just saying this to get my blog post
boosted to the main blog (wink wink), but it really is the best tool out
there and an essential for tool any aspiring SEO.
SEO Site Tools is an all inclusive powerhouse of SEO information. It includes 6 main sections:
- External Page Data
- Page Elements
- Social Media
- Page Terms / Tools
- Server / Domain Info
- Suggestions
Some of the unique features and enhancements include highlighting your
domains in Google search, trend data in Google webmaster tools, and
Social Media stats in Google Analytics. A close second to MOZbar, this
tool is an absolute must.
I don't know if I'm the first to break news of this tool. But even if
you hate Chrome, this tool makes it all worth it. It's basic, it's
simple, but it has already completely changed the way I work.
As the name says you can leave a note... that's right, anywhere. On any
page, on any site... leave... close your browser and come back 2 days
later. I just left a note on my home page with new keywords I want to
target and a note on my Fantasy Football page with all the players I
need to drop (sorry Randy Moss).
4. Firebug
Get down and dirty with your code or your competitors code. You'll be
able to find the tweaks and tags that can boost your rankings. Not for
the beginner but an absolute must for the OCD expert.
5. IE Tab
Another holdover from Firefox, IE Tab allows you to browse the web as
if you were using IE. I use this extension at least twice a day to
confirm page appearance, double check a ranking, or if Chrome is having
an issue with loading a page.
6. SEO SERP
I've found this tool to be slightly buggy. However, the usefulness is
there and I'm sure they'll iron out the issues soon. Basically what it
does is it allows you to check your search rankings per term. Quick and
simple, definitely saves time for those of us that occasionally get
addicted to checking rank.
Shorten URLs on the fly, add them to history, integrate with social
media... do I really need to explain this further? It's a time saver.
No more CTRL+ALT+PRTSCN, this simple tool by Google let's you highlight
the section of the page you want, highlight the visible area, or
highlight the whole page (can't do that with PRTSCN - that I know of).
After you select, annotate, highlight, mark it up however you'd like and
then email it to that lazy coworker who can't find the broken link or
misspelled keyword. It's like slapping them... nicely.
Let's face it, there's a lot of information out there for SEO, it's a
highly dynamic industry and you need to be on top of your game to stay
in it. Google reader is the essential tool
10. Stay Focused
Ever spend 3 hours trying to figure out which who to trade Randy Moss
for on Fantasy Football? Nah, me neither... this little tool will help
with all that though. Get back to your link building, get back to your
analytics, and StayFocused. OK, honesty time... I ended up disabling
this tool... but you shouldn't, it's awesome and works better than you
think it will.
Well as I'm sure you know by now there's a ton of tools out there, and
while Chrome and its extensions are just one of them, I think they're
worth a try... and no... I don't work for Google. I'd love to hear your
recommendations as well.
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